One Million Dollars Worth of Advertising on Google

Per year. $1,000,000.00 into Google’s coffers.

That’s my guestimate as to how much local defense lawyers are spending in these parts to advertise various phrases through Google’s AdWords program.  I’m going to attempt to make this a substantive post, not just something that Google – or the other search engines – scans and reads for various keywords and phrases, so I’m not going to list what the most popular keywords are… but you can imagine that they focus on a combination of geography and the profession itself.

This guess isn’t just off the top of my head either.

I have it from pretty reliable sources within several of the various law firms that participate in Google’s “Why Don’t You All Just Outbid Each Other” marketing, or often from the horses’ mouths themselves just how much some law firms are spending per month. There are several paying Google more than $10k per month. Some are spending substantially more than that.

Sure, some folks jump into the market at first, and then disappear, when they realize the high cost of being #5 or in some cases #10. But most stick around, and keep driving up those Google profits.

And knowing how AdWords is structured, that is, the higher the ranking in the Sponsored Results, the more the bidder is paying, combined with watching various internet advertising over the last year or so, I’d say one million spent in Austin alone for lawyers advertising criminal defense services is a conservative estimate.

Amazing.

That’s a lot of advertising costs that get passed on to the clients.

Related Post: Ranking High on Google For Free

Trackbacks (0) Links to blogs that reference this article Trackback URL
http://blog.austindefense.com/admin/trackback/67003
Comments (4) Read through and enter the discussion with the form at the end
elvez1975 - April 4, 2008 11:29 AM

You left out the biggest drawback to cost-per-click advertising: click fraud. This can come from 1) people who host link farms and are trying to get paid by Google for selling these clicks; 2) competitors on very expensive keywords trying to wreck your ad budget (and at $54 per click on "austin dwi" it doesn't take to many of those to make a dent....); and 3) as others have speculated, perhaps the search engines themselves to generate revenue. So you might be paying for 1000 clicks @ $10/click, but you never really know what percentage of those are real.

That being said, the tracking capabilities of online campaigns can give you a very detailed picture of what is working and what isn't working. Click fraud aside, we still get pretty good numbers for CPC.

Rose Mendoza - September 25, 2008 1:37 PM

Entry for $10mm for google search engine "One stop shop". I think it wonderful and would like to submit my entry.

1. Family Tree. This shared site can be shared by family member inviting another family member or if a family member name is one the list to be search for and found.

2. Bracelet monitoring for children&Teens. Once devise is purchased. Google can provide satelite monitoring activity.

3. Jobs; List of recruiters by industry.

Thankyou
RMendoza
469.363.9934

Rose Mendoza - September 25, 2008 1:39 PM

Entry for $10mm for google search engine "One stop shop". I think it wonderful and would like to submit my entry.

1. Family Tree. This shared site can be shared by family member inviting another family member or if a family member name is one the list to be search for and found.

2. Bracelet monitoring for children&Teens. Once devise is purchased. Google can provide satelite monitoring activity.

3. Jobs; List of recruiters by industry.

Thankyou
RMendoza14@verizon.net

Rick Arredondo, III - March 5, 2009 3:04 AM

I think first time I read a Blog. Point is Thank you, for setting the DWI issue straight. Besides, Austin is beautiful to see from a helicopter. If anyone knows of an attorney who is interested in helping my father 78 y.o.a. who was terminated in a retaliatory manner no date provided no employee terminating nor reason. He was a Substitute teacher 3rd year no disciplinary actions and was helping out due to a shortage of teachers in Webb County,Laredo, then injured on job and fired for filing an injury report. The "at-will" defense did not stick I study law at home and under a private program but only got involved here when saw how obvious and open the Human Resources Office handled this. Logic: If you are working on date of injury and are paid for date when injured how is termination relevant especially if you go out on limb and consider you have 30 days to file injury report w/ this employer. The H.R Dept, thought they could deny him a claim if they falsely reported he was not an employee. That failed then a School District Lawyer told me they owe nothing as far as termination goes b/c it is "at-will". I looked up cases and differed and showed that he was entitled to a Grievance process but denied because they would be filing the grievance against themselves. I brought up Due Process as denied. A former Judge in Laredo agrees. It was documented that my father had been harassed by the H.R Dept, trying to deny he was not an employee when injured at work. School asked him to not write student conduct reports also and he refused stating valid reason in Hand Book and the fact it occurs. Before all these systemic attempts and pattern of conduct to get him to leave teaching he was suspended and called a 'racist" by an Assistant Vice Principal when "Mr. A, answered Jimmy's question: "Is it true that Hispanics will be by the year 2050 25% of U.S population". He answered yes. A teen Caucasian student overheard. Her mom complained to the Asst V.P who is friends with her. Suspended until I told the Asst V.P, that the source for that is a public statistic published by the U.S D.O.E and that it was infringing on Civil Rights/Free speech and it is on Cable News too. She restored him back to work that day. My father assumed that Medicare would cover his injuries issues. I told him to file an injury report b/c it is work related and covered. He said that he was told on DOI that he was not entitled to Workers' Compensation because he was a substitute and besides was terminated when he advised by telephone the H.R Dept, on DOI that we was hurt and was told to go home. He called them to advise that he had to go home b/c he was unable to continue due to the injuries and saw a physician the next day. He requires a few surgeries (Orthopaedic). We got all on track and he is entitled to benefits. The issue of termination is retaliatory and illegal. We would like an attorney. His wife of 53 years (my mom) is 77 and has chronic heart problems that are not usual. The carrier is notorious for denial and lost 3 recent lawsuits for Bad faith and Violation of the Insurance Code. "Claimant" has met all law prerequisites to be compensated. The carrier is investigated for allowing Medicare and Medicaid to pay medical while they breach contract and later settle with Medicare at a tenth of what they would have paid if the performed contractually. .We can't access the courts for Injunctive Relief b/c an Admin. Agency says no.

Post A Comment / Question Use this form to add a comment to this entry.







Remember personal info?