Sparta Townson, CEO Of Internet Guru Girl

 From the internet guru girl blog:

Personal note from CEO of IGG:

While there are many ways to project your business on line, you have to make sure you feel comfortable with the company or person you are intrusting[sic] your site and online marketing to.

Make sure you understand what it does, what you expect from it, and know that IGG is telling you that the web works better than any other medium but you have to allow the features you’ve chose to work together.

 

IGG will not encourage you to do anything that isn’t in your best interest.

Thank you! Sparta Townson

Sparta is right. Outsource your marketing, outsource your ethics. Everyone in the blogosphere agrees.

That’s why I was surprised to have to give her a call. I had finished two conversations with horrified clients of IGG, who were completely unaware that they were paying her to spam my blog. One of those clients has been fielding phone calls from other bloggers who were kind enough to let him know that IGG was leaving comments like these:

[Name of Lawyer]
Divorce Attorney
Fathers rights Attorney
Family lawyer
Military family law

and

Houston Criminal Defense Attorney

When you are facing criminal charges, every aspect of your life is subject to negative effects. Not only is your freedom threatened, but also your relationships with family and friends, your job and even your health are at risk.

All comments came with the obligatory URL from a backlink bot. I received 30 to 40 identical comments to different posts in the space of just over an hour.

I let her clients know that if this little ole, rarely updated, and less frequently read blog was getting hit, that there were probably some of the bigger blogs on the block being targeted as well. And that some blogging lawyers don’t start with a “Hey, did you know what your SEO person is doing?” phone call… they just lash out with the name of the offending lawyer in the title of the post.

Sparta had already heard from at least one unhappy client by the time I spoke with her, but was not at all sympathetic to my plight. She asked if my blog was open or closed, and told me that since it was open, my comment section was fair game. What I got from the conversation was that she would damn well put whatever idiotic comments she wanted on my blog, and happily associate her client’s names to them, as often as she pleased, and that there was nothing I could do about it. Open blog, therefore the fault was mine.

I asked her if there were any other techniques she uses on behalf of her clients that she would like me to include in an upcoming post. She told me I was threatening her, and mentioned defamation of character, but hung up before I completed my next thought.

Sparta, it’s not a threat, it’s a promise. After all, you encourage folks to find out what an SEO marketer does before hiring one. I’m just doing my part.

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Comments (8) Read through and enter the discussion with the form at the end
shg - July 15, 2010 4:00 PM

I'm familiar with your spammers argument. You exist, therefore you are fair game for every scumbag on the internet.

Jamie - July 15, 2010 6:11 PM

Yeah, this post is basically a cut and paste of several of yours and MB's of the same variety that have gone before. Well, except that I wrote it from scratch, but the idea is the same.

I wonder if it was my couple of posts in the last week that re-launched the spam attacks. If so, that's somewhat technologically impressive.

DAC - July 16, 2010 7:51 AM

Do you think I could use them to advertize MY services? Business has been slow lately...

Jamie - July 16, 2010 8:16 AM

Indeed DAC. I heard through the rumor mill that your whole office is about to go out of business, hunh?

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