Per year. $1,000,000.00 into Google’s coffers.

That’s my guestimate as to how much local defense lawyers are spending in these parts to advertise various phrases through Google’s AdWords program.  I’m going to attempt to make this a substantive post, not just something that Google – or the other search engines – scans and reads for various keywords and phrases, so I’m not going to list what the most popular keywords are… but you can imagine that they focus on a combination of geography and the profession itself.

This guess isn’t just off the top of my head either.

I have it from pretty reliable sources within several of the various law firms that participate in Google’s “Why Don’t You All Just Outbid Each Other” marketing, or often from the horses’ mouths themselves just how much some law firms are spending per month. There are several paying Google more than $10k per month. Some are spending substantially more than that.

Sure, some folks jump into the market at first, and then disappear, when they realize the high cost of being #5 or in some cases #10. But most stick around, and keep driving up those Google profits.

And knowing how AdWords is structured, that is, the higher the ranking in the Sponsored Results, the more the bidder is paying, combined with watching various internet advertising over the last year or so, I’d say one million spent in Austin alone for lawyers advertising criminal defense services is a conservative estimate.


That’s a lot of advertising costs that get passed on to the clients.

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