Fish. Barrel. Ka-Blam! (Really, it’s too easy.)

You don’t want to – or is that can’t be bothered to? – write your own blog, so you get someone to do it for you. After all, blogs are the “next big thing” in lawyer marketing. Pay someone a monthly fee, and they’ll… well, what will they do?

For a criminal defense blog they’ll take a story out of the newspaper about someone being arrested; then blurb it without attribution; and finish with a final paragraph that reads something like:

If you too have been [fill-in-the-blank] then call me me me at this number NOW!

Better watch out though. Someone else is “writing” this garbage and sticking your name on it. Here’s an example of some of that fine lawyer marketing.

First, a story in the paper appears about a Florida DUI arrest where the defendant drove her car into someone’s pool. Second, your marketing guy that writes your blog condenses this down to two paragraphs – without linking to the story itself.

But that’s not enough. Sure, that’s fascinating, relevant to your practice, and is going to make anyone and everyone charged with DUI in a 100 mile radius want to call you immediately. But you really need that call to action.

(As Dave Barry often writes, “I am not making this up.”) So you add the coup de grace to your blog entry:

If you too have driven a car into a pool and are in need of an experienced DWI lawyer, contact the [Geographical Location] DWI lawyers of the Law Office of [First Name Last Name] at 1-800-123-4567 to discuss your situation and to determine your legal options.

If you too have driven your car into a pool? Are you kidding me – who hasn’t?