D.A. Confidential is outed by the Austin American Statesman:

Mark Pryor said that friends, neighbors and fellow lawyers regularly ask him about his job as a felony prosecutor in Travis County.

And the former newspaper reporter, who hopes to soon be a published novelist, loves to write.

So Pryor began a blog last month called

Waiting in line for a down elevator after getting out of court this morning, a lawyer and a client talking about having the ignition interlock on his car "the whole time" while his case was pending:

Client: I haven’t gotten into any trouble for almost two years.

Lawyer: …and for you, that’s actually really impressive.

The lawyer

Why do so many criminal defense lawyers, who are solo practitioners mostly, insist on getting a DBA or incorporating as “The Law Offices of [John Smith]” plural? Instead of “The Law Office of [John Smith]” singular?

Actually it’s not just those in the criminal defense bar I notice doing this; it’s solos of all kinds.  I

I know just enough about SEO – search engine optimization – to be dangerous.

That is to say, I find it interesting, and I’ve looked into it, but I’m not remotely an expert.

But folks come up to me in the Travis County Courthouse frequently – other lawyers that is – and ask me point

Per year. $1,000,000.00 into Google’s coffers.

That’s my guestimate as to how much local defense lawyers are spending in these parts to advertise various phrases through Google’s AdWords program.  I’m going to attempt to make this a substantive post, not just something that Google – or the other search engines – scans and reads for various