One of the big boys on the blawk sent me an email with a subject line the same as the title of this post. In its entirety, the email read “???”.*

OK, point well taken. I’ve been in a blogging slump, and to break out of it, I’m going to commit one of the greatest sins of the blogosphere. I’m going to write about why I haven’t posted anything recently.

Awww to hell with that, I’m gonna write up a list of reasons, and assign truth percentages to them.


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I know just enough about SEO – search engine optimization – to be dangerous.

That is to say, I find it interesting, and I’ve looked into it, but I’m not remotely an expert.

But folks come up to me in the Travis County Courthouse frequently – other lawyers that is – and ask me point

Per year. $1,000,000.00 into Google’s coffers.

That’s my guestimate as to how much local defense lawyers are spending in these parts to advertise various phrases through Google’s AdWords program.  I’m going to attempt to make this a substantive post, not just something that Google – or the other search engines – scans and reads for various