From the internet guru girl blog:
Personal note from CEO of IGG:
While there are many ways to project your business on line, you have to make sure you feel comfortable with the company or person you are intrusting[sic] your site and online marketing to.
Make sure you understand what it does, what you expect from it, and know that IGG is telling you that the web works better than any other medium but you have to allow the features you’ve chose to work together.