Ran across Tamar Weinberg’s Techipedia via Simple Justice’s deconstruction of a comment on her post “The 7 Truths About Social Media Marketing”. SJ unfairly insists she is vapid, apparently missing out on gems like tip #4, “Social Media Is Social”. Perhaps she left out “Social Media Is Media” because everyone knows lists have to be in groups of seven or ten.

Personally, I was struck by these passages from tip number three, “Numbers Aren’t Everything”:

It’s more important to look at the holistic view of the individual or entity on Twitter and across other social channels. If someone has over 20,000 Twitter followers, how many people are they following?

Excellent. We’re going to get a holistic approach to figuring out whether someone is worthy of out Twitter attention. She then dissects folks into three categories of twitterers I should be wary of, based on their ratio of friends/followers. Group number one:


Continue Reading Holistic Twittering